BeautyPlus-Selfie Photo Editor

BeautyPlus has been around since 2013 and claims 800 million users, which makes it one of the more established selfie editors on the App Store. At 760 MB it is a hefty install, and the free tier comes with the usual paywalled carrot dangling throughout. That said, the AI toolset here is genuinely broad, covering portrait generation, background removal, face retouching, and old photo enhancement, making it a one-stop shop for users who want power without a steep learning curve.

Where it earns its rating

The AI Auto-Beautification tool does the heavy lifting for casual users, applying skin smoothing and feature adjustments in a single tap. The AI Enhance feature, which upscales blurry or low-resolution photos and videos, is a standout because it addresses a real problem rather than just adding cosmetic sparkle. The AI Pet Portrait is a genuinely fun extra that most competitors skip. Apple featuring it in 30-plus countries suggests the interface holds up across diverse markets.

The friction points

A 760 MB download is a serious ask before a user has seen a single result. The app is free but in-app purchases lurk behind many of the more interesting AI tools, so the value proposition depends heavily on what the paywall actually blocks. With 50-plus editing tools on offer, new users may find the menu structure overwhelming rather than empowering, and there is a real risk that the app feels more like a storefront than an editor on first launch.

Who should install it

BeautyPlus fits users who want a single app that covers selfie retouching, AI-generated portrait styles, background removal, and photo restoration without switching between multiple tools. It is less suited to photographers who want precise manual controls or anyone sensitive to upsell prompts. The 346K ratings averaging 4.82 suggest most users find the core free experience satisfying, but power users should budget for a subscription to unlock the full AI feature set.