BeautyPlus-Selfie Photo Editor

Broad AI toolkit reduces need for multiple apps

BeautyPlus covers an unusually wide creative range for a single app. The AI Auto-Beautification tool handles skin smoothing and facial adjustments in one tap, making it genuinely accessible to casual users. AI Enhance, which upscales blurry or low-resolution photos and videos, stands out because it solves a real-world problem rather than simply adding cosmetic effects. Beyond portraits, the app offers background removal, AI-generated portrait styles, and an AI Pet Portrait feature that most direct competitors skip entirely. Apple featuring the app in more than 30 countries suggests the interface translates well across diverse markets, and the breadth of tools genuinely reduces the need to juggle multiple editing apps.

Substantial file size may slow older devices

A 766 MB install is a substantial commitment before a user has seen a single result, placing BeautyPlus among the heavier photo apps on the App Store. AI-driven features, by their nature, demand meaningful processing headroom, so older or lower-memory devices may experience slowdowns on the more intensive tools. On the positive side, the app carries a 4.82 average across 346K ratings, a volume large enough to filter out most outlier reviews, which suggests the majority of users find day-to-day performance acceptable. The July 2026 update confirms the development team is actively addressing issues, a reliable proxy for stability when direct benchmark data is unavailable.

Free tier available, advanced features require subscription

The base app is free, which lowers the barrier to entry considerably. The honest caveat is that many of the more compelling AI features sit behind in-app purchases or a subscription, so the true cost depends on which tools matter most to you. Users who need only basic retouching and the core beautification filters may find the free tier sufficient. Anyone wanting consistent access to AI portrait generation or advanced enhancement should factor in subscription costs before committing. The broad feature set does mean BeautyPlus can replace several narrower paid apps, potentially justifying a subscription for heavy users who would otherwise maintain multiple tools.

Facial data handling requires privacy label review

BeautyPlus is developed by Pixocial Technology, a Singapore-registered company, and processes photos that often contain biometric facial data. The App Store privacy nutrition label for this app is the authoritative source for understanding exactly which data types are collected, how they are linked to your identity, and whether any data is used for tracking. We recommend reviewing that label before installing, paying particular attention to sections covering facial data, usage analytics, and third-party advertising. As with any AI photo editor, it is worth considering whether processed images are handled on-device or transmitted to remote servers, a distinction the privacy label or the developer's privacy policy should clarify.

Fifty tools create navigational complexity for newcomers

The app's long market presence since 2013 and its Apple featuring across 30-plus countries suggest an interface that has been refined through years of user feedback. The challenge is that more than 50 tools inevitably create a crowded menu structure, and first-time users may find the sheer volume of options disorienting rather than empowering. The free tier's upsell prompts add further visual noise on initial launch, which can make the app feel more like a storefront than an editor. Standard iOS accessibility features such as Dynamic Type and VoiceOver compatibility are worth verifying in the App Store listing, as BeautyPlus has not publicised specific accessibility commitments.

Active development confirmed through July 2026 update

A July 2026 update to version 7.41.0 confirms that BeautyPlus remains under active development more than a decade after its April 2013 debut. Sustained updates over that timeframe indicate a development team that responds to iOS changes, new device capabilities, and evolving user expectations. The 346K rating count also reflects years of accumulated user engagement rather than a short promotional spike, lending credibility to the high average score. For users who rely on an app long-term, that combination of update recency and rating volume is a meaningful signal of ongoing support.