Media · iOS
Filto: AI Photo & Video Editor
by Pinso, Inc.






Filto is a free photo and video editor from Pinso, Inc. that leans hard into retro and aesthetic styling. With a catalog of filters including VHS, Glitch, Polaroid, and Bling effects, plus stickers, music, and one-tap templates, it targets the social media content creator who wants a stylized, vintage-tinged look without spending time in a complex editor. At 252 MB it is a reasonably sized install, and six-plus years on the App Store suggest it has found a loyal audience.
Where Filto Earns Its 4.7
The core appeal is speed combined with visual personality. Effects like VHS and Retro VCR deliver that grainy, washed-out tape aesthetic that performs well on TikTok and Instagram Reels without requiring any manual tweaking. One-tap templates mean a finished, ratio-correct video is ready in seconds. The customization layer on top of each filter adds just enough control to keep results feeling personal rather than cookie-cutter.
The Friction Points
Free access almost certainly means a paywall sits between casual users and the better effects or templates. The app description name-drops stickers and original music as features, but depth and licensing terms are unclear. At 252 MB the download is not heavy, but users on older devices may notice performance dips when rendering video effects. The aesthetic focus is also narrow enough that anyone needing precise color grading or serious editing tools will hit a ceiling quickly.
Who Should Actually Download This
Filto is a strong fit for teen and young-adult creators who post regularly to TikTok or Instagram and want a consistent retro visual identity without a learning curve. It is not a replacement for a full-featured editor. If your goal is fast, aesthetically coherent content in the VHS or lo-fi lane, the 167,000-plus ratings suggest Filto delivers reliably on that specific promise.
Pros
- Distinctive retro filter set including VHS, Glitch, and Polaroid styles
- One-tap templates cut video creation time significantly
- Filters and effects are individually customizable
- Output ratios are pre-sized for Instagram and TikTok
- Consistently updated since 2018, most recently in late 2025
Cons
- In-app purchases likely gate the most appealing filters and templates
- Creative range is narrow, focused almost entirely on vintage and aesthetic styles
- Music licensing terms are not clearly disclosed in available information
- Heavier video rendering may struggle on older hardware
- Not a serious editing tool for users who need precise control